About Strategic Research
Strategic Research is a national research firm delivering qualitative and quantitative research.
We offer one-off research services and multi-method research programs. Whether you need an IVR Poll to quickly understand the public opinion landscape on an issue or help developing and implementing a multi-method research project entailing an online poll to a specific population followed by in-person focus groups to test issue comprehension and move into message development, testing and refinement, we can help you.
Our Services
Asking participants the right questions and getting their unfiltered responses.
Focus groups are ideal for obtaining qualitative research about your target audiences to gain a better understanding of how they feel about policies and test messaging. The most important aspect of conducting a focus group is to have them run by a moderator that not only understands research methods but also knows your particular focus and the context of the discussion. Strategic Research specializes in leading focus groups that do not exist in a bubble, but integrate into the wider discussions that are shaping Canada and the opinions’ of your client’s audiences.