About Strategic Research

Strategic Research is a national research firm delivering qualitative and quantitative research.

We offer one-off research services and multi-method research programs. Whether you need an IVR Poll to quickly understand the public opinion landscape on an issue or help developing and implementing a multi-method research project entailing an online poll to a specific population followed by in-person focus groups to test issue comprehension and move into message development, testing and refinement, we can help you.

Strategic Research delivers timely, insightful qualitative and quantitative research. Whether you need a single IVR poll or help implementing a full research project with large sample polls and focus groups, we can help you.

Strategic Research delivers timely, insightful qualitative and quantitative research. Whether you need a single IVR poll or help implementing a full research project with large sample polls and focus groups, we can help you.

 
 

Our Services

Asking participants the right questions and getting their unfiltered responses

Focus groups are ideal for obtaining qualitative research about your target audiences to gain a better understanding of how they feel about policies and test messaging. The most important aspect of conducting a focus group is to have them run by a moderator that not only understands research methods but also knows your particular focus and the context of the discussion. Strategic Research specializes in leading focus groups that do not exist in a bubble, but integrate into the wider discussions that are shaping Canada and the opinions’ of your client’s audiences.

Getting a robust read on how the public, and key audiences, feel about the issues

Strategic Research provides both online and live caller (CATI) telephone polling services, both geared towards different populations and research objectives. Online polling excels at providing an engaging medium that pulls respondents in through images, increased interactivity and a variety of methods for presentation and structuring of questions. Phone polling excels where geographic or demographic focus means that online sampling just will not do. Both allow our clients to gain a robust and nuanced understanding of the “big picture” that is shaping public perception of them and their message.

Get intelligence fast when time and money are of the essence

Interactive Voice Message (IVR) Polls provide a quick, economic and informative read of an issue that matter when time and money are of the essence. With the potential to survey hundreds of people in a few hours, IVR remains a valuable tool in our array of research products. It is especially valuable for “touching base” with past respondents and stakeholders to reaffirm their opinion and that our clients are on the right track.

Asking participants the right questions and getting their unfiltered responses

Focus groups are ideal for obtaining qualitative research about your target audiences to gain a better understanding of how they feel about policies and test messaging. The most important aspect of conducting a focus group is to have them run by a moderator that not only understands research methods but also knows your particular focus and the context of the discussion. Strategic Research specializes in leading focus groups that do not exist in a bubble, but integrate into the wider discussions that are shaping Canada and the opinions’ of your client’s audiences.

Getting a robust read on how the public, and key audiences, feel about the issues

Strategic Research provides both online and live caller (CATI) telephone polling services, both geared towards different populations and research objectives. Online polling excels at providing an engaging medium that pulls respondents in through images, increased interactivity and a variety of methods for presentation and structuring of questions. Phone polling excels where geographic or demographic focus means that online sampling just will not do. Both allow our clients to gain a robust and nuanced understanding of the “big picture” that is shaping public perception of them and their message.

Get intelligence fast when time and money are of the essence

Interactive Voice Message (IVR) Polls provide a quick, economic and informative read of an issue that matter when time and money are of the essence. With the potential to survey hundreds of people in a few hours, IVR remains a valuable tool in our array of research products. It is especially valuable for “touching base” with past respondents and stakeholders to reaffirm their opinion and that our clients are on the right track.

Foster greater engagement with your stakeholders

An engagement panel is an opt-in research panel comprised of the public or stakeholders that enables multiple rounds of research over a period of time through a sophisticated online platform. By returning again and again to the same respondents, engagement panels allow our clients to track perception of their messages and policies as it is impacted by broader discussions in the media and public sphere. In the end, we get a stronger and longitudinal picture what moves people and shapes their opinion.

Contact US

Interested in learning more about our services, give us a call or email us at:

Tel: 1.855.724.2706
info@stratresearch.ca